In this blog post, we’ll delve into the incredible journey of Wes, the founder of Augmento, as he transitioned from construction engineering to augmented reality (AR). We’ll also explore the evolving AR landscape, technological advancements, monetization strategies, the impact of Apple Vision Pro, managing a global team, and exciting upcoming geospatial AR projects.
- Transition to Augmented Reality
Wes, once a construction engineer, embarked on a journey into the world of AR. He founded Augmento, which now focuses on connecting artists and art galleries with their audience in innovative ways.
- Changing AR Landscape
AR has evolved dramatically. Wes discusses the shift brought about by geospatial AR, like Pokémon Go, which opened new avenues for engaging audiences through location-based experiences.
- Technological Advancements
Technological progress has reduced file sizes and improved AR quality, making web AR more accessible. The introduction of geospatial AR with location-based interactions holds immense potential, especially as AR glasses become more prevalent.
- Monetization and Business Model
Wes outlines their B2B to C approach, offering subscription plans and APIs for integrating AR products into clients’ websites. Their augmented reality agency for geospatial projects plays a pivotal role in the company’s success.
- Apple Vision Pro’s Impact
Wes anticipates the disruptive impact of Apple Vision Pro and emphasizes the need for entrepreneurs to prepare for AR glasses’ immersive experiences and integration of NFTs and blockchain.
- Managing a Global Team
Despite challenges, Wes successfully manages a globally dispersed team. Clear communication with co-founders and team members is vital, and he embraces the digital nomad lifestyle to gain diverse perspectives and knowledge.
- Exploring Different Cultures and Lifestyles
Being an entrepreneur has exposed Wes to various cultures, enriching his understanding of unique shopping behaviors, particularly in the art and furniture space.
- Exciting Upcoming Geospatial AR Projects
Wes concludes with news of an upcoming geospatial AR project, collaborating with a Dutch artist and a renowned car brand. Multiple locations in Amsterdam will feature geospatial artwork in AR, and more developments related to AR glasses like Apple Vision Pro are on the horizon, promising a bright future for AR innovation.