Ricard, the CEO of Captic, takes us on his journey into the metaverse business, highlighting the unique path that led to the creation of Captic, a Vienna-based company specializing in white-label metaverse solutions. With a background in game technology and a drive for cross-platform, high-quality metaverse experiences, Ricard’s decision to offer a browser-based solution has proven a success, enabling users to access the metaverse seamlessly from any device, without the need for downloads.
Accessibility Through Browser-Based Metaverse
Ricard explains the rationale behind choosing a browser-based approach for Captic’s metaverse solution. The decision revolves around accessibility and user familiarity, allowing people to enter the metaverse effortlessly, without the hassle of specialized apps. By catering to user preferences, especially those favoring laptops, mobile devices, and VR, Captic ensures a broad user base.
Challenges and Strategies in the B2B Model
In the world of B2B, Ricard discusses the challenges and strategies, emphasizing the importance of achieving a product-market fit. He stresses the need for adaptability and diversification, maintaining core revenue while investing in research and development. Recognizing that the B2B landscape varies depending on company culture and goals, Ricard encourages fellow entrepreneurs to strike the right balance.
Journey of Technology and Immersion
Ricard reflects on the evolving nature of technology and human fascination with immersion, particularly in the realm of VR. The continuous quest for immersive experiences fuels the industry, with awe-inspiring moments and breakthroughs serving as milestones in the journey.
The Future of Metaverse and Content
In the ever-evolving metaverse, Ricard sees pioneers shaping new paradigms in communication. While the final form of the metaverse remains uncertain, he is excited about the potential for innovative content, audiences, and functionalities that will emerge, eagerly facilitating others in exploring these possibilities with Captic’s technology.
Landscape of Metaverse Partnerships
Ricard delves into the collaborative nature of the metaverse industry, with various actors working together to build an open metaverse. He mentions key partnerships and integrations, emphasizing the advantages of browser-based metaverse content. However, he acknowledges the challenges of adapting to the dynamic web3 world, ultimately allowing user preferences to guide the way.
Integration Challenges with Crypto and AI
The challenges of integrating blockchain and AI into the metaverse are addressed. While Ricard believes in the potential of these technologies, accessibility and control remain key considerations. With a focus on creating content from scratch to maintain ownership and avoid copyright issues, Captic is charting a responsible course.
Future Roadmap and Collaborative Innovation
Ricard outlines Captic’s roadmap, highlighting the company’s collaboration with corporations and agencies. They express excitement about partnerships and innovations in areas like influencers, gaming, and the creator economy, emphasizing a move toward user-generated content and collaborative innovation. The future of the metaverse holds endless possibilities, and Captic aims to lead the way.