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[Metaverse News] Samsung enters the metaverse, opening its flagship 837 store in Decentraland

  • Samsung has partnered with Decentraland to open its flagship 837 store in the metaverse.
  • The virtual Samsung 837X store will be open in Decentraland for a limited time.

This article was published originally on The Block

Samsung Electronics America has entered the metaverse world in collaboration with Decentraland, an Ethereum-based virtual reality platform.

The electronics giant has opened a virtual version of its flagship 837 physical store in Decentraland. The physical store is located at 837 Washington Street in New York City’s Meatpacking District, Manhattan. The virtual store, dubbed Samsung 837X, will be open in Decentraland for a limited time.

“This is one of the largest brand land takeovers in the history of Decentraland,” Samsung said in a statement shared with The Block on Thursday.

The Samsung 837X store will offer digital adventures through “Connectivity Theater and Sustainability Forest” and a musical celebration at the “Customization Stage,” said Samsung.

The Connectivity Theater will showcase Samsung’s news from the Consumer Electronics Show (CES), which began on January 5 and will run until January 8. The Sustainability Forest will allow guests to have a mythical experience through millions of digital trees.

Samsung has also been planting trees in the real world. It recently partnered with Cardano-based climate restoration platform Veritree to manage the planting of two million trees in Madagascar by the first quarter of this year.

Veritree operates a “Cardano Forest” where users can donate 15 or more cardano (ADA) tokens to receive limited edition tree tokens. Veritree then plants one tree on behalf of users for each ADA exchanged. Tree tokens can be used for limited edition trees and NFT digital art, according to Veritree.

As for the Customization Stage in Samsung’s 837X store, guests will get to experience a mixed reality live dance party hosted by DJ Gamma Vibes from the physical Samsung 837 store.

Guests will also be invited to participate in quests that lead to 837X NFT badges and one of three limited-supply wearables. Winners will be announced at 8:37PM ET on January 7.

“The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise,” said Michelle Crossan-Matos, senior vice president of corporate marketing and communications at Samsung Electronics America. “Innovation is in our DNA, and we can’t wait for you all to experience this burgeoning virtual world.”

As the Samsung 837X store will be open in Decentraland for a limited time, the company plans to bring more such experiences throughout the year.

Samsung appears to be betting big on NFTs and the metaverse. Earlier this week, the company announced that its new smart TVs will allow users to purchase NFTs. Samsung’s venture unit, Samsung Next, is also an investor in several NFT startups, including Sky Mavis (Axie Infinity creator), Dapper Labs, and Forte.

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Metaverse Blog Metaverse News

[Metaverse News] The Sandbox Announces Multiple Hong Kong Partnerships to Create Mega City in the Metaverse

Adrian Cheng, Sun Hung Kai & Co, PwC Hong Kong, Times Capital, Stephen Fung, Shu Qi, Dough-Boy@BlueArk, Little Fighter, and Dreamergo Will Create Cultural Hub

HONG KONG – 5 January 2022 – The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, announced today that it has added multiple Hong Kong partners from the film, music, entertainment, acting, professional services, finance, real estate, and gaming sectors to create Mega City, a new cultural hub. The new entrants have joined The Sandbox’s virtual real estate by acquiring LAND NFTs in the open metaverse and have committed to building experiences in Mega City. To celebrate the new partners, The Sandbox will launch a new LAND sale on 13 January 2022 that will allow players to purchase choice spots near the LANDs of the partners announced today.

The Mega City Land Sale starting Jan 13 features eight partners from Hong Kong


Find more information on The Sandbox on our Medium page: https://medium.com/sandbox-game

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About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real-estate demand having partnered with major IPs and brands including Adidas, Snoop Dogg, The Walking Dead, Deadmau5, Atari, Rollercoaster Tycoon, Care Bears, The Smurfs, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit www.sandbox.game and follow the regular updates on TwitterMediumand Discord.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fastwinner that is ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Formula 1®, Disney, WWE, Power Rangers, MotoGP™, and Doraemon. The company has multiple subsidiaries, including The SandboxBlowfish StudiosQuiddGAMEEnWayPixowlBondly, and Lympo. Animoca Brands has a growing portfolio of more than 150 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Bitski, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.

 

About Adrian Cheng

Adrian Cheng is a Hong Kong-based entrepreneur and well-established strategic investor. He is a co-founding partner of C Ventures, a leading venture capital company focused on disruptive businesses in technology, lifestyle, and media. His personal investment portfolio includes a wide range of innovative technology, healthcare, and consumer related companies. 

 

About Sun Hung Kai & Co

Sun Hung Kai & Co. Limited (SEHK: 86) (“SHK & Co”, together with its subsidiaries, the “Group”) is a leader in alternative investing headquartered in Hong Kong. Since its establishment in 1969, the Group has owned and operated market-leading platforms in Financial Services. The Group invests across public markets, alternatives and real assets and has an established track record of generating long-term risk adjusted returns for its shareholders. Most recently, SHK & Co has extended its strategy to incubate, accelerate and support emerging asset managers in the Asian region. SHK & Co is also the major shareholder of a leading Consumer Finance firm, United Asia Finance Limited. The Group currently holds about HK$48 billion in total assets as at 30 June 2021.

 

For more information about SHK & Co, please visit www.shkco.com.

 

About PwC Hong Kong

PwC Hong Kong is a member firm of the PwC global network, whose purpose is to build trust in society and solve important problems. Being a network of firms in 156 countries with more than 295,000 people, PwC is committed to delivering quality in assurance, advisory and tax services.

 

Find out more about PwC Hong Kong at www.pwchk.com. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.

 

About TIMES CAPITAL

TIMES CAPITAL is a blockchain-related investment and asset management institution.  At the early stage of establishment, we focused on various cryptocurrency ICOs, and various seed / series funding of cryptocurrency projects.  We later introduced mining machine custody service in Hong Kong, Fiat-to-Crypto over-the-counter (OTC) service, STO consulting and investment in Blockchain Nodes of different projects etc.  In the recent wave of NFT (non-fungible token), we had actively participated in NFT projects and invested in a number of top NFT projects, including CryptoPunks and Meebits.

 

TIMES CAPITAL collaborates with leading Metaverse project The Sandbox, to build Hong Kong film IP museum and games. For more information – https://times.capital/

 

About Stephen Fung

Stephen Fung is an international filmmaker. His films have been commercial hits, won numerous awards, and have been officially selected by The Venice Film Festival, Toronto Film Festival, Busan Film Festival amongst others. On the TV side, Stephen is the Executive Producer, Director for  AMC’s hit Martial Arts Drama “Into The Badlands, and Netflix’s hit action series Wu Assassins.

 

About Shu Qi

Shu Qi is one of the most iconic celebrities in Asia, she is the winner of numerous acting awards including the prestigious Golden Horse Award for Best Actress and Best Supporting Actress. Starring in international hits such as The Transporter, So Close, Gorgeous: her films have garnered an accumulated international box office of over 1 billion USD. Shu QI has a huge fanbase of more than 40 million followers on Weibo and 2.5 million followers on IG.

 

About Dough-Boy

Dough-Boy is an award-winning Asian music producer, rapper, songwriter. He was the youngest artist to win the Best Soundtrack Award at the Hong Kong Film Awards. He has collaborated with many renowned rappers across the world including Jackson Wang, Lil Yachty, Pressa, Joe Flizzow, MC Jin, MC Hotdog, and MJ116. He was an ambassador for brands such as Chanel, Adidas Originals, Vans, Places + Faces, Havana Club, Sankuanz, Hublot, and CLOT.

 

Dough-Boy has been invited by Binance NFT to release his first musician sample pack as an NFT.  He continues to pursue this new media initiative by co-founding the brand BlueArk – an integrated NFT and technology platform delivering an impeccable journey to the metaverse. BlueArk offers innovative NFT products and services in art, music, and gamefi utilizing its self-proprietary AI and blockchain technologies with an aim to enhance the value of these NFTs as well as integration into the metaverse. BlueArk also operates the first physical art and music metaverse concept store at the Peninsula Hotel in Hong Kong.

 

About Little Fighter 2

Little Fighter 2 (LF2) is a popular fighting game created by Marti Wong and Starsky Wong in 1999.

It is a very addictive game with numerous gameplay modes, a side-scrolling fighting system, and 24 different characters with sophisticated moves and combos. The game is so popular around the world and has more than 50 million downloads. For more information – https://lf2.net/

 

About Dreamergo

Dreamergo, born and raised in Hong Kong, has been an illustrator for over 20 years. With a small but visionary pair of eyes, he has been observing the world and drawing since he was three years old. His vivid drawings express love with passion and vision. In recent years, Dreamergo has been active in different fields, including publishing, handicraft industry, crossover business cooperation and encryption art. In 2015 to 2019, he published illustration columns in “Skypost” and “Ming Pao – Happy PAMA”. In 2013 to 2021, He was the Art Director and illustrator of the life fighter Nick Vujicic’s “Give Me a Hug” series, which has been translated into more than ten languages and published around the world.

 

In 2009 to 2021, he cooperated with Dreamerland Crafts to launch Dreamergo’s stamp products, and officially entered the global handicrafts market. In 2020 and 2021, Adobe was invited Dreamergo to become the official Hong Kong campaign ambassador of the Adobe MAX Conference for two consecutive years. For more information – www.dreamergo.com