Keynote – 21 September 2023 – Main Stage

Katie Hudson joined Publicis in January 2022 as Managing Director, Futurescapes, PMX Global. At Publicis, she leads the development of global metaverse practice capabilities and she also leads the development of partnerships with an ecosystem of key metaverse experts, tokenomics and metaverse production specialists, and enablers of end-to-end integrated activation. She is currently working on metaverse strategy, planning, and activation for a range of global clients in fashion, health & beauty, entertainment, healthcare, automotive, food & beverage, CPG, and electronics. Previously at IPG, she led data and technology proposition development for major media and creative clients. She led the growth and adoption of capabilities globally across the agency portfolio that included end-to-end programmatic services and automation solutions, technology-agnostic solution architecture, first party data solutions, cross-channel optimisation, analytics and modelling, and applied behavioural sciences.