Keynote – 17 July 2022 – Expert Stage

Chief Experience Officer

Alex Wills is disguise’s Chief Experience Officer and Head of Metaverse Solutions. Responsible for delivering the overall brand & user experience across every touch point of the business.

Alex has been focused on immersive and spatial technologies, platforms and XR design for over 15 years and is now leading the charge within disguise to build out the end-to-end metaverse solution stack for brands, studios, broadcasters and bands.

Whilst at AKQA, R/GA and The Mill Alex worked directly with some of the world’s most innovative brands, including Nike, Google, Magic Leap, Riot Games and Beats by Dre to develop transformative experiences.