How Brands should position themselves in Metaverse Strategy - Amy Peck
Brands are FOMOing about Metaverse: should they hire a chief Metaverse officer? Should they acquire a Metaverse-native company or startup? Should they buy a virtual land and build a flagship store?
In this episode of Metaverse Roadshow, we sat down with Amy Peck to discuss about the brand-Metaverse interaction and the long-term strategy and positioning.
00:23 Amy Peck as a guest speaker
11:56 What would be your advice for brands.
17:12 future proof approaches?
19:43 digital brands and traditional retailers are compatible?
23:15 What do you think about the dynamic with user creations and possibilities?
25:35 Do you think that individual creators represent a risk for brands?
30:13 Do you think the brands will be controlled or dependent on the new metaverse?
33:26 opinion about decentralized autonomous organizations?
36:38 What do you think about metaverse innovations in 2022
37:43 move from prediction to creation.
40:43 opinions on the metaverse
Session hosted by:
Yingzi Yuan / https://www.linkedin.com/in/yuanyingzi/