V-Art with Ana (Anastasiia) GliebovaV-Art with
Yinzi sits down with Anastasiia Gliebova, CEO of V-Art, and her insights on intellectual property rights in Web3 and NFTs.
Anastasiia is a Ukrainian 🇺🇦 tech entrepreneur with a deep passion for Blockchain and creative digital assets.
- CEO and co-founder of V-Art, blockchain platform that helps creative, tech, and luxury brands with licensing and monetization of their digital assets and provides VR/AR experiences.
- IP lawyer and creative manager with 7+ years of experience and over 30 projects in portfolio.
- Partner and Head of Research at the Institute of Law, Technology and Innovation. Coordinator of Digital Art Observatory and Digital Art therapy Studio projects. Anastasiia is also a speaker at events and conferences on technology in the field of art and creative industries.
0:07 – Intro
0:43 – How did you enter Web3 and how did you become the founder of V-Art?
2:03 – Lack of infrastructure in Web3 to manage and monetize IP
2:45 – Virtual spaces, building the audience and assisting museums and artists get digitalised and understand the legal side
3:11 – Assisting collectors and NFT collectors to understand the different rights available to them
3:37 – Switching from digital art to blockchain protocol to web3
4:35 – Difference between rights for real art and the intellectual property and other rights for NFT’s and other blockchain content
5:44 – Legal opening up more opportunities and provide more choices to the community
5:51 – Basic principle of intellectual property rights
6:37 – Ownership vs intellectual property rights
8:00 – Licensing
8:53 – The legal dilemma of NFTs
9:30 – Current standard of T&C’s
10:26 – Requirements of a complete license
10:35 – Why were NFT’s created?
11:26 – Communities goal is to fill the gap and explore the different rights
12:10 – NFT Ownership vs NFT Collection
12:50 – CC0, closing opportunities for usage, monetization, brand expansion
16:00 – CC0, choice of the creator BUT T&C’s should be read carefully
19:13 – Options available for creators
20:30 – Relevance of royalties business models and possible IP business model
21:36 – Royalties vs ‘creators fee’
24:46 – Future of royalties, cancellation of royalties and value of IP (intellectual property)
26:08 – How to build a healthy ecosystem but still decentralized Metaverse that can scale without neglecting the rights and intellectual property of creators,
28:06 – ‘Global Unifying Bridge’ for creative content and what it is
30:05 – Unsolved question: what can be done with web3 assets
31:00 – Unsolved question: what resolutions exists for the format of files for web3 assets
34:48 – Ana’s journey as entrepreneur and co-founder of the startup V-Art
37:12 – Creating digital assets, transparency and choice
38:47 – Virtual exhibitions
38:50 – Virtual spaces for augmented reality and virtual reality
39:19 – Digital art and NFT marketplace
39:31 – V-Art protocol: unified set of technologies and standards
40:08 – Challenges as Ukranian entrepreneur through the conflict
41:03 – Business wisdom
41:49 – More detail of the V-Art protocol
42:23 – Certification model & model of conversion
42:46 – Parts to enable mass adoption
43:22 – V-Art protocol solution
43:45 – Licensing
45:09 – Goal of V-Art
46:11 – Summary
47:25 – Reach Ana on LinkedIn or other social media channels
47:49 – Closing
Interviewed by Yingzi. Connect with her on LinkedIn
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Session hosted by:
Yingzi Yuan / https://www.linkedin.com/in/yuanyingzi/