Metaverse Summit Roadshow

[Metaverse Roadshow] Intellectual Property, NFT Art and Metaverse with Ana Gliebova from V-Art

V-Art with Ana (Anastasiia) GliebovaV-Art with

Yinzi sits down with Anastasiia Gliebova, CEO of V-Art, and her insights on intellectual property rights in Web3 and NFTs. 

Anastasiia is a Ukrainian 🇺🇦 tech entrepreneur with a deep passion for Blockchain and creative digital assets.

  • CEO and co-founder of V-Art, blockchain platform that helps creative, tech,​ and luxury brands with licensing and monetization of their digital assets and ​provides ​VR/AR experiences.
  • IP lawyer and creative manager with 7+ years of experience and over 30 projects in portfolio.
  • Partner and Head of Research at the Institute of Law, Technology and Innovation. Coordinator of Digital Art Observatory and Digital Art therapy Studio projects. Anastasiia is also a speaker at events and conferences on technology in the field of art and creative industries. 

Connect with Anastasiia on LinkedIn and Instagram.

0:07 – Intro

0:43 –  How did you enter Web3 and how did you become the founder of V-Art?

2:03 – Lack of infrastructure in Web3 to manage and monetize IP

2:45 – Virtual spaces, building the audience and assisting museums and artists get digitalised and understand the legal side

3:11 – Assisting collectors and NFT collectors to understand the different rights available to them

3:37 – Switching from digital art to blockchain protocol to web3

4:35 – Difference between rights for real art and the intellectual property and other rights for NFT’s and other blockchain content

5:44 – Legal opening up more opportunities and provide more choices to the community

5:51 – Basic principle of intellectual property rights

6:37 – Ownership vs intellectual property rights

8:00 – Licensing

8:53 – The legal dilemma of NFTs

9:30 – Current standard of T&C’s

10:26 – Requirements of a complete license

10:35 – Why were NFT’s created?

11:26 – Communities goal is to fill the gap and explore the different rights

12:10 – NFT Ownership vs NFT Collection

12:50 – CC0, closing opportunities for usage, monetization, brand expansion

16:00 – CC0, choice of the creator BUT T&C’s should be read carefully

19:13 – Options available for creators

20:30 – Relevance of royalties business models and possible IP business model

21:36 – Royalties vs ‘creators fee’

24:46 – Future of royalties, cancellation of royalties and value of IP (intellectual property)

26:08 – How to build a healthy ecosystem but still decentralized Metaverse that can scale without neglecting the rights and intellectual property of creators, 

28:06 – ‘Global Unifying Bridge’ for creative content and what it is

30:05 – Unsolved question: what can be done with web3 assets

31:00 – Unsolved question: what resolutions exists for the format of files for web3 assets

34:48 – Ana’s journey as entrepreneur and co-founder of the startup V-Art

37:12 – Creating digital assets, transparency and choice

38:47 – Virtual exhibitions

38:50 – Virtual spaces for augmented reality and virtual reality

39:19 – Digital art and NFT marketplace

39:31 – V-Art protocol: unified set of technologies and standards 

40:08 – Challenges as Ukranian entrepreneur through the conflict

41:03 – Business wisdom

41:49 – More detail of the V-Art protocol

42:23 – Certification model & model of conversion

42:46 – Parts to enable mass adoption 

43:22 – V-Art protocol solution

43:45 – Licensing

45:09 – Goal of V-Art

46:11 – Summary

47:25 – Reach Ana on LinkedIn or other social media channels

47:49 – Closing

Interviewed by Yingzi. Connect with her on LinkedIn


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Session hosted by:

Yingzi Yuan /

About Metaverse Summit

Metaverse Summit is set to explore and build the future of Metaverse together. The summit will gather builders, entrepreneurs, investors and experts from 3D, VFXGaming, VR, AR, Web3 and beyond.

We believe that sharing and transmitting knowledge is the most sustainable way to develop the decentralized, fertile future of Metaverse .