The Metaverse Summit 2023’s online edition brought together experts to discuss the exciting realm of Web 2.5 and its implications for Web3 gaming. This panel conversation delved into how the Web 2.5 paradigm could be embraced by Web3 games to expand their user base and success.
Meet the Panelists
The panel discussion featured three esteemed experts in the field:
- Jenna Greenfield: Co-founder and CEO of Wanderers Labs, with a strong background in startups and finance. Jenna’s team is creating a sci-fi universe and a Web3 video game called “The Wanderers.”
- Aaron Besnainou: An entrepreneur and creator of Paris Lab, an incubator dedicated to Web3. Aaron’s expertise lies in creating innovative and engaging Web3 projects.
- Bilal El-Alamy: An entrepreneur and co-founder of PyratzLabs, a gaming web suite company incubated by Ubisoft. Bilal has been a driving force in Web3 gaming since 2017.
The Web3 User Conundrum
The conversation kicked off by addressing a critical issue: the number of Web3 users. It’s a known fact that there are fewer Web3 users compared to the vast potential audience of Web2. This discrepancy is primarily attributed to user experience and unique game mechanics that require some level of understanding.
Aaron emphasized that Web3 users are indeed users, and their experience should be as seamless as possible. Improvements in onboarding processes and pedagogy are essential to bridge the gap between Web2 and Web3.
The Token Dilemma
One hot topic of discussion was the role of tokens in Web3 gaming. While tokens have been central to the Web3 narrative, there was consensus among the panelists about exercising caution. Launching tokens too early can complicate the user experience and create conflicts of interest.
Bilal pointed out that tokens can’t be the sole focus of value creation in a game. Financial aspects must be balanced with user experience and gameplay to ensure a sustainable and enjoyable gaming ecosystem.
Digital Ownership as a Game Changer
The panelists agreed that digital ownership is a game-changer in Web3 gaming. The idea that players truly own in-game assets, regardless of their initial value, is a powerful driver of engagement and participation.
Jenna shared how their game, “The Wanderers,” is deeply rooted in digital ownership, and they are excited about the future of empowering players through NFTs.
Expectations in Web3 Gaming
Web3 gaming initially gained traction through play-to-earn mechanisms. However, as the market matures, expectations are evolving. The panelists highlighted that patience is essential, as it takes time for good games to emerge and the market to stabilize.
Jenna emphasized that Web3 gamers have various personas, each with different objectives and expectations. Catering to these diverse groups is crucial for success.
Crafting a Web 2.5 Marketing Campaign
Marketing in the Web2.5 landscape requires a thoughtful approach. Jenna suggested starting with the existing Web3 community and empowering them to support and advocate for the game. Engaging passionate Web3 users can be a powerful way to attract new players.
Aaron stressed the importance of using traditional acquisition channels, such as ads and social media, to target Web2 users directly. While Web3 is the future, it’s vital not to neglect the massive audience of Web2 gamers.
Bilal concurred, stating that a balanced approach to marketing, targeting both Web2 and Web3 users, is essential. Traditional marketing channels remain effective for reaching the larger Web2 audience, but a well-established Web3 community can amplify the message.
In conclusion, the Web 2.5 paradigm presents exciting opportunities for the gaming industry, bridging the gap between Web2 and Web3. Achieving success in this space requires a holistic approach that balances financial incentives, user experience, and digital ownership. With patience and strategic marketing, Web3 gaming has the potential to become a truly inclusive and rewarding experience for players of all backgrounds. The future of gaming is evolving, and Web 2.5 is at the forefront of this exciting transformation.
Podcast episode https://podcasters.spotify.com/pod/show/metaverse-summit/episodes/Panel-BUIDLing-engaging-Web3-games-for-Web2-users-The-Web2-5-paradigm-e2a1ur1